Our mission is to protect the oceans from the source. We do that through awareness, activation and supporting innovative solutions.
Our oceans and seas are full of (micro) plastics from objects such as: fishing nets, cigarette buds, plastic packagings and single use products.
This problem is caused by the marine industry but also through our consumer behaviour. It is time to change that!
We believe in a clean future, but to accomplish that requires some behavioural change.
Therefore we have launched our sweater collection with the message:
“No Fish Ever Trashed Your House.”
Of each sweater sold, the full profits go to startups and initiatives that have a proven solution to clean up the plastic soup in our oceans.
– more fish than plastic in our oceans in 2050;
– us and our future generations to enjoy the beautiful blue oceans that we still have today;
– clean water for all creatures, healthy people and a healthy planet.
Join the movement!
You can support us by spreading the message “No Fish Ever Trashed Your House”.
Do you want to be more involved? You can support us through the sweater collection, made from organic cotton.
100% of the profits go to organisations that commit to: do research, spread knowledge or work on innovative solutions (such as clean tech).
How do we support the ocean?
Of every sweater sold, the full profits will be donated to initiatives that
have a proven track record in fighting the plastic soup.
These are startups or organisations that do research, spread awareness or have created a clean tech solution.
All to prevent plastics from the source.
This season we support the Plastic Soup Foundation.
Plastic Soup Foundation
Since the founding of the Plastic Soup Foundation in 2011, they have been a fast growing organization. From a small group of motivated volunteers without funding to 10fte at the start of 2017, a very competent and committed board, a big and strong worldwide network and a budget estimate of almost a million euros in 2016, of which 400,000 euros in kind.
Through smart and witty campaigns the Plastic Soup Foundation has a strong influence on the public, industries and politics.